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Practical guides, playbooks, and benchmarks for Shopify operators who want email to drive real revenue.
Klaviyo flows should drive 30-40% of your email revenue, but a single average hides what good looks like for your store. This guide gives the 2026 open, click, placed-order, and revenue-per-recipient benchmarks for all seven flows, then shows how to adjust them for your list source and diagnose which layer is underperforming.
If you’re an e-commerce brand doing $500k+ annually.
