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Practical guides, playbooks, and benchmarks for Shopify operators who want email to drive real revenue.
A Klaviyo VIP flow automatically rewards your highest-value customers the moment they qualify. This guide covers how to define your VIP segment, trigger the flow the right way, which emails to send, and how to reward VIPs without eroding margin. It also shows how to measure what the flow actually earns.
If you’re an e-commerce brand doing $1M+ annually.
