Share of emails accepted by inbox providers. Above 95% is ideal.
Bounced
2.0%
Emails that couldn't be delivered. Under 2% protects your sender reputation.
Spam
0.05%
How often people mark you as spam. Under 0.1% keeps you trusted.
Unsubscribed
0.23%
How many opted out. A low, steady rate keeps your list healthy.
Opened
40.1%
36.8%
Campaigns
50.9%
Flows
Average open rate of 41.6%. Campaigns average 38.2% and automated flows 52.4%, flows outperform because they reach people at the right moment.
Clicked
3.7%
2.6%
Campaigns
5.8%
Flows
3.9% of recipients clicked a link. Campaigns average 2.8% and flows 6.1%. Clicks are the clearest sign your content and offers are landing.
Where it lands
Click to filter the report
34%Apple
31%Gmail
19%Outlook
16%Yahoo
Top countries
United States61%United Kingdom14%Canada9%Australia7%Other9%
Where your engaged subscribers are located. Most are in the United States, useful for timing your sends and localizing offers.
Opened on
Mobile 61%Desktop 32%Tablet 7%
Most opens happen on a phone. Design for a single column, large tap targets, and subject lines short enough not to truncate on small screens.
Technical
SPFDKIMDMARCBlocklistsEncryption
The authentication and reputation checks that decide whether inbox providers trust you. SPF, DKIM, blocklists and encryption all pass, turning on DMARC is your one remaining win.