Share of emails accepted by inbox providers. Above 95% is ideal.
Bounced
2.0%
Emails that couldn't be delivered. Under 2% protects your sender reputation.
Spam
0.05%
How often people mark you as spam. Under 0.1% keeps you trusted.
Unsubscribed
0.23%
How many opted out. A low, steady rate keeps your list healthy.
Opened
40.1%
36.8%
Campaigns
50.9%
Flows
Average open rate. Flows outperform campaigns because they reach people at the right moment.
Clicked
3.7%
2.6%
Campaigns
5.8%
Flows
Share of recipients who clicked a link. Clicks are the clearest sign your content and offers are landing.
Where it lands
Gmail:58|Outlook:19|Yahoo:13|Apple:10
Which inbox providers your engaged subscribers use. Gmail dominates, so design and test for Gmail first, then Outlook and Yahoo.
Top countries
United States:61|United Kingdom:14|Canada:9|Australia:7|Other:9
Opened on
Mobile:61|Desktop:32|Tablet:7
Most opens happen on a phone. Design for a single column, large tap targets, and short subject lines.
Technical
SPF
DKIM
DMARC
Blocklists
Encryption
The authentication and reputation checks that decide whether inbox providers trust you. SPF, DKIM, blocklists and encryption all pass - turning on DMARC is your one remaining win.
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