A few fixable issues are holding your deliverability back.
Delivered
93.8%
Share of emails accepted by inbox providers. Above 95% is ideal.
Bounced
6.24%
Emails that couldn't be delivered. Under 2% protects your sender reputation.
Spam
0.04%
How often people mark you as spam. Under 0.1% keeps you trusted.
Unsubscribed
1.02%
How many opted out. A low, steady rate keeps your list healthy.
Opened
47.2%
47.9%
Campaigns
43.4%
Flows
Average open rate. Flows outperform campaigns because they reach people at the right moment.
Clicked
3.2%
3.1%
Campaigns
4.1%
Flows
Share of recipients who clicked a link. Clicks are the clearest sign your content and offers are landing.
Where it lands
Which inbox providers your engaged subscribers use. Gmail dominates, so design and test for Gmail first, then Outlook and Yahoo.
Top countries
Opened on
Most opens happen on a phone. Design for a single column, large tap targets, and short subject lines.
Technical
SPF
DKIM
DMARC
Blocklists
Encryption
Your setup needs attention on SPF, DKIM, DMARC. These records tell inbox providers your emails are really from you. Missing or weak records make you more likely to land in spam.
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