CartStrings

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At risk

Your inbox placement needs attention.

Your high bounce rate is significantly impacting deliverability.

Delivered

93.2%

Share of emails accepted by inbox providers. Above 95% is ideal.

Bounced

6.84%

Emails that couldn't be delivered. Under 2% protects your sender reputation.

Spam

0.04%

How often people mark you as spam. Under 0.1% keeps you trusted.

Unsubscribed

0.95%

How many opted out. A low, steady rate keeps your list healthy.

Opened

47.2%

48.0%

Campaigns

43.4%

Flows

Average open rate. Flows outperform campaigns because they reach people at the right moment.

Clicked

3.0%

2.8%

Campaigns

4.0%

Flows

Share of recipients who clicked a link. Clicks are the clearest sign your content and offers are landing.

Where it lands

Gmail:81|Verizon Media Group:8|Gsuite:5|Apple:2|Other:4

Which inbox providers your engaged subscribers use. Gmail dominates, so design and test for Gmail first, then Outlook and Yahoo.

Top countries

United States:54|Israel:34|United Kingdom:9|Canada:3|Other:1

Opened on

Other:99|Mobile:1

Most opens happen on a phone. Design for a single column, large tap targets, and short subject lines.

Technical

SPF

DKIM

DMARC

Blocklists

Encryption

Your setup needs attention on SPF, DKIM, DMARC. These records tell inbox providers your emails are really from you. Missing or weak records make you more likely to land in spam.

176

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93.2%

6.84%

0.04%

0.95%

47.2%

48.0%

43.4%

3.0%

2.8%

4.0%

96.7%

3.31%

0.02%

1.18%

48.9%

49.7%

45.4%

3.4%

3.3%

4.1%

CartStrings

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