CartStrings

30d
90d
12mo
Delivered
Share of emails accepted by inbox providers. Above 95% is ideal.
Bounced
Emails that couldn't be delivered. Under 2% protects your sender reputation.
Spam
How often people mark you as spam. Under 0.1% keeps you trusted.
Unsubscribed
How many opted out. A low, steady rate keeps your list healthy.
Opened
Campaigns
Flows
Average open rate. Flows outperform campaigns because they reach people at the right moment.
Clicked
Campaigns
Flows
Share of recipients who clicked a link. Clicks are the clearest sign your content and offers are landing.
Where it lands

Which inbox providers your engaged subscribers use. Gmail dominates, so design and test for Gmail first, then Outlook and Yahoo.

Top countries
Opened on
Most opens happen on a phone. Design for a single column, large tap targets, and short subject lines.
Technical
SPF
DKIM
DMARC
Blocklists
Encryption